Showing posts with label Migrant workers. Show all posts
Showing posts with label Migrant workers. Show all posts

Saturday, February 15, 2014

Digital year of the horse


China today has 618 million internet users. Internet has pervaded all aspects of life - from buying fresh vegetables, to seeking employment or seeking a life partner. The new year festivities, are on the other hand, one would expect would be seeped in tradition and celebrate the timeless customs. However in China the new year festivities, heralding the year of the horse, have taken a distinctive digital turn.

Firstly, the new year is a time for reunion with families, particularly for the 260 million migrant workers, who toil throughout the year, often away from their families and children. Hence procuring a train ticket to arrive home is of utmost importance. A few years ago, the Chinese  railway  went online and started offering tickets on its website www.12306.cn. The ticket sales would normally begin around a week before the commencement of the journey. Within a few seconds the system is bombarded with millions of requests, and the tickets are often sold out even before you can successfully log in. Local internet companies like came to the rescue with plug-ins which automate the process of trying to login and get into the system. Of course, many cried foul against such ticket snatching plugs, but not before millions were able to benefit from this software to secure a ticket for a ride home, prompting the website to take steps to block the intrusion from such rogue plug-ins. 

Then there is the practice of exchanging greetings, and wishing each other success, happiness and most importantly prosperity in the coming year. Mobile phone SMS became the de facto medium and 31 billion short messages were exchanged over the cellular network in 2013. 2014, however, saw a sharp decline in the use of SMS - only 18 billion SMS greetings were exchanged - an over 40% decline over last year. The exchange of greetings shifted online, particularly to WeChat, an online messaging platform akin to WhatsApp.

And lastly, the new year is not only the time to exchange greetings, but also more substantial hongbaos or red envelops, normally stuffed with a certain amount of cash, and dished out particularly to the younger and the junior. The hongbao gifting also made its way to the digital arena, with  the facility to gift a hongbao from WeChat. You do that by linking your bank card with your WeChat account, which allows you to gift money, just as it allows a host of other e-commerce activities. Tencent (owners of WeChat) claimed that more than 75 million hongbaos were gifted during the first three days of the Chinese new year.

Digital, hence, has conquered another area of tradition, but in true Chinese spirit, not by destroying what is precious and beautiful in the age old practices, but by further enhancing the joys and jubilations associated with this important festival of China.

Written by Ashok Sethiashok.set@gmail.com

Thursday, June 20, 2013

Spring festival blues and commercial opportunities

The Chinese new year is a festival of joy, family reunion, fun and celebration. However when 1.3 billion Chinese decide to celebrate and get reunited with their families during the same seven day period, it generates unprecedented competition for limited resources and ensuing hardship. At the same time it generates a commercial bonanza. According to data from the Ministry of Commerce in China, total retail sales during the week long festivities reached 539 billion yuan ($86 billion)- 14.7% more than last year. The commercial opportunities do not just exist for the big retailers and manufacturers, this special time of the year generates some rather niche, ingenious but also sometimes dubious commercial activity.

Take me home

The most intense competition during this period is for transportation to go back home. According to popular estimates in the media, the Chinese will make 3.4 billion trips during the peak 40 day travel period around the Chinese New Year, of which 3.1 billion will be road trips. 220 million are expected to take a train ride during this period. Online ticketing, which started just a few years ago, was expected to make the whole process relatively painless - however it turned out to be a barrier for migrant workers in buying tickets to go back home during the spring festival. According to a survey by the Shanghai Institute of Foreign Trade, more than 90% of the migrant workers preferred taking a train to go back home and almost 80% of them said that they would do so by buying tickets from a ticket office. 70% of them said that they were not familiar with the online ticketing procedure and only 18% had tried using the online ticketing service. A kindly couple who was offering the service for online ticket purchase at a small fee to migrant workers was apprehended with the accusation of touting. 

For those who are internet literate the task of making a booking is no less arduous. The average daily number of hits on the website has topped 120 million during the peak days. Online sales are now responsible for over a third of total tickets, accounting for as many as 6 million tickets a day. The buyers often face interminable waits while the overtaxed computers cope up with the deluge of booking requests. In an exhibition of ingenuity, three internet giants - Qihoo360, Kingsoft and Sogou - designed plug-ins for browsers to automate the task of repeatedly trying to login and buying  train tickets on the overloaded train booking website. Critics opined that the software gives the internet savvy an unfair advantage to secure the much prized tickets.

The road less travelled 

Many consumers are taking the "road less travelled" with one entrepreneur from Hangzhou choosing to take 48 buses to reach his home in Linyi in Shandong. Another enterprising soul undertook the arduous journey back home using 8 train tickets and transfers from Shanghai to his home town in Sichuan. As direct tickets are most difficult to secure, this segmented approach worked well for him and he was able to get home smoothly and relatively quickly. In fact the train enthusiast is offering consultancy to others on identifying circuitous routes back home where ticket purchase is still a possibility.

Meet your future son/daughter-in-law

When the young city workers go home, the parents are solicitous about their quest for marriage partners. Those who have not achieved success in this area, are worried about creating anxiety among their parents and persistent pressure on themselves. Taobao, china's online megastore, which offers everything from the latest iPad to freshly slaughtered chicken, comes to rescue on this count also. For a few thousand yuan, any unattached youth can hire someone who would pretend to be his or her future life partner during the golden week that is spent with the parents. Things do not always go as smoothly and dispassionately as planned, with a genuine spark of affection for the hired companion. 

Happy meals

Those who have already tied the knot and are the sole bearers of the family name and hopes for their parents ( as a result of family planning) need to make the difficult decision of with which set of parents should they have the nianyefan or the New Year's Eve dinner. Restaurants have come to the rescue urging the young from hosting the dinner at their premises, including both set of parents and even grandparents. The service is popular and the good restaurants are often booked months in advance.


Packaging for 'face'

Of course, when you go home you must carry gifts. Migrant workers who have left their children in their home towns and villages in the custody of their elders, have no dearth of what they can buy, and go back home loaded with toys for their children. The elderly are often rewarded with health foods, which will provide them with even more energy and stamina to look after their grandchildren. Marketers often exploit the gifters' need for face and desire to be seen as someone who has done well in the city and has come back with generous and valuable gifts. The often modest gifts are made to look more alluring and grand through excessive packaging. The authorities have taken notice of this and are coming down or deceptive and wasteful use of extravagant packaging.

Sleep well while you travel home

A product named "sleep support" has gained popularity on the internet as a sleep support for sitting upright sleep. The gadget provides head and chest support to the users, while sleeping upright on a train. a netizen suggested that if the instrument can also provide a place for comfortably holding an iPad its value will be considerably enhanced.


Written by Ashok Sethi
ashok.set@gmail.com

Monday, March 16, 2009

Country road, (don’t) take me home

The reluctant march home

Twenty million migrant workers from the Chinese countryside, who have lost their jobs in the aftermath of the global financial crisis, do not wish to go home. Driven by the export boom, nearly 130 million rural Chinese had left their farms to toil in urban workshops and construction sites, sending money home to supplement the meager agricultural income. Unfortunately last year the Wall Street brought down the Main Street, which in turn resulted in the closure of factories in China which churned out products enjoyed by American consumers with borrowed money. Last month the Chinese government revealed that 20 million of these workers have lost their jobs and will possibly need to return to their rural homes.

The workers do not want to go home as their income from tilling their small farms is woefully inadequate to provide them with a comfortable existence and even a modicum of savings and security. The per capita rural income in 2007 was less than one third of what the urban Chinese enjoyed. Despite the harsh conditions of work and stay in the cities and the emotional pain of living separately from their loved ones, they willingly accepted this existence to be able to provide their families with a better quality of life.

The official deliberations

Not surprisingly, the welfare of these migrant workers and the economy in general was salient in the deliberations of China’s top legislative body (National People’s Congress or the NPC ) and the top advisory group (CPPCC) which meet every year in Beijing around this time. As can be expected in China, scale is important and the meetings are held with great pomp and ceremony. The sheer size is staggering – NPC has nearly 3000 deputies, and the CPPCC National Committee has 2,235 members. Unlike the House of Lords in UK and the Rajya Sabha in India, attendance is high even in the advisory body and members are expected to remain awake during the proceedings. The publicly released pictures of the meetings show the members in a state of significant alertness, despite the soporific speeches of fellow members and leaders. Previous meetings have debated, modified and adopted other important issues such as the Labor Contract Law and the Property Law. Discussion on China’s economy has always been prominent, but the tone in the past has been congratulatory and exuding pride. Economic achievement offered much fuel for pride in the past (in the 2008 meeting of the NPC the Chinese Premier Wen Jia Bao had proudly declared that China's economy grew by 65.5 percent over the past five years, or an average annual increase of 10.6 percent)

Not only is the agenda this year single-mindedly focusing on economic development, for the first time this year, in recognition of the need of the hour of judicious spending, the agenda of the meeting has been trimmed 10 days from the usual 14 days. The euphoria of a decade long galloping economy has evaporated and the party officials are scratching their heads for how to keep the gravy train going and continue to provide jobs for the laid of workers as well as the new workforce entering the market (including a crop of 5.5 million university graduates every year). The languishing countryside and the widening urban-rural income gap was always an area of anxiety. Guided by this concern, the party leadership in the past raised slogans like “the new socialistic countryside” accompanied by supportive actions such as abolishing the tax on agricultural income. The 2009 meeting clearly recognized that more needs to be done.

The rural stimulus

Research done by TNS in the cities, indicates that the urban Chinese though fearful of the global crisis (63% think that they will be affected slightly and 28% significantly) still sport a staunch optimism. However the rural folks – particularly the migrant workers are already in distress. The workers are obviously not happy to lose an income which they will never able to match with digging the small piece of land back home. They will perhaps be willing to work for even less, driving down the labor prices, and undoing some of the strength they had gained since the adoption of the Labor Contract Law last year. The government is helping out by infrastructure spending in the 4 trillion Yuan stimulus package– including expansion of railways, building roads and housing - much of which will go to rural areas and small towns. It is also trying to boost domestic consumption and cheer the rural masses by offering a 13% subsidy on a range of home appliances ranging from washing machines to mobile phones.

While the new DVD player and a color television may serve as a temporary palliative and help the returned workers while away their time (of which they have no scarcity now) a more lasting smile on their faces can only be achieved through alternate meaningful employment. The workers need an alternative to a miserable though lucrative toil in the cities and leisurely but penurious existence at home. More needs to be done to equip the laid off workers with new skills which make them eligible for other employment opportunities in and around their homes.

Equally important will be to offer them advice, guidance as well as small loans to start village level enterprises which could offer a sustained source of income. Micro-credit, the business of giving small, mortgage free loans in rural communities, which has transformed the lives of millions of peasants in many countries, possibly has a major role to play in China too. The new motorcycle that a rural resident may buy, aided with a newly introduced 13% discount, needs to become a vehicle for entrepreneurship and its engine also serve as an engine for rural growth.

Written by Ashok Sethi, TNS China